. . . . . . . . .


About Me

Testimonials

"I was thinking about you all day today and what a great person you are."

"I wanted to be #1...After 2 months I reached the top position for my most popular keywords."

Read More...

Above The Fold!

We Value Privacy

A/B PPC Search Engine Split Testing

What is Split Testing?

Split testing is using two separate marketing channels to compare the effectiveness of one vs the other. To do an effective pay per click A/B test you need to do it in real time and across the same network. Pay per click search engines, and Google AdWords specifically make it really easy to perform split testing.

Using Google AdWords to Split Test PPC Ads

Frequently one PPC ad will have a much higher click through rate than another. Google AdWords allows you to run multiple ads simultaneously.

You can track which ad has a higher click through rate of a couple different ads and try a new ad each week. Dropping the older ineffective ad. There is also a free tool by the name of Split Tester which helps you determine whether or not you have collected enough data to be sure of the results. I recommend ensuring that the data is at least 90 - 95% conclusive before dumping an ad.

Using Google AdWords to Split Test Landing Pages

You can use Google AdWords and create two ads within the same ad group using the same ad text. You can send each ad to a different page and test the results in real time.

General Google AdWords Split Testing Tips

Make sure that you have auto optimization off or it may throw off your results. Certain times only the best performing ads will get syndicated so if you want to test just the Google network make sure you turn auto optimization off and turn ad syndication off.

More in Depth Pay Per Click Tips

I created a free PPC secrets ebook because I did not think there was an adequate good and free guide to PPC available on the web. There is no hard sales pitch, just good free info. It is a PDF so you need the Adobe Reader to view it. It is about 20 pages. Download your free copy today.

See also

Want Free Keyword Research Software? if yes click here

 Got SEO Questions? Get Answers in Minutes NOT Days
Read the SEO Book blog today for the latest SEO tips.
Search the archives for specific posts
You may also want to ask your questions at the SEO Book community forum.

 

- Search Engine Marketing Newsletter | Search Engine Marketing Articles | Professional Search Engine Marketing Services | SEO Tips | SEO Tools | PPC Search Engine Tips -
- Search Engines | Web Directories | Search Term Glossary | Site Map | Search Our Directory | Search The Web | Search Engine Marketing Results | Privacy Policy | Link To Us -

- Site FAQ's | Search Marketing Info © 2004 - 2017 | Contact Us -

Filepath: http://www.search-marketing.info /search-engines/price-per-click/split-testing/index.htm
Today is 05/23/19 . This file was last modified on 05/11/13