"I was thinking about you all day today and what a great
person you are."
"I wanted to be #1...After 2 months I reached the top position for my most popular keywords."
Above The Fold!
FindWhat was second only to Overture until Google AdWords became a major player in the PPC arena. If you are listing in highly competitive words you will notice that FindWhat usually has a deep discount to those prices on Overture for the same terms. Granted, Overture has a more broad user base and affiliate network, but FindWhat is still a great source of PPC traffic.
In Jan 2004 FindWhat enabled Intellimap distribution (which is similar to the broad match option of Google AdWords) In addition FindWhat has many great account admin features such as:
- Campaign Scheduler - allows you to say when your account should be on or off.
- AdAnalyzer - determines the ROI of your ads.
Tool compares prices at many of the small to medium sized pay per click search engines.
FindWhat Merges With Espotting
ON Feb. 9, 2004 FindWhat acquired Espotting, which is known as one of the European leaders in pay per click advertising. Both companies were rapidly loosing market share to Overture and Google AdWords They hope to gain strength by combining their customers and user base to gain market share through cross promotion.
If you span across multiple price per click search engines it is a good idea to track the investments you have made to see which engines are investments and which are just money spent.
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Suggestion for FindWhat
I would still recommend trying Google AdWords and Overture first, but FindWhat is probably one of the few exceptions to the rule where opening an additional account (beyond Google AdWords and Overture) is worth the added required resources.
Many top SEO experts do not consider FindWhat to be a top tier or second tier pay per click search engine, but consider it to be in between. FindWhat has the largest distribution level of any of the mid sized pay per click search engines.
- small pay per click search engines
- large pay per click search engines
- pay per click fraud prevention software
FindWhat also owns (external links):