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Free Copywriting Tips

  • Sound human. Brocureware = crap, crap, crap!!!
  • Focus on the reader.
  • Do not use jargon / corporate speak.
  • Short & simple sentences & short words = good.
  • Break up text into small paragraphs.
  • Used bulleted lists, bolding, headers, and sub headers to make the pages easy to scan.
  • Minimize the amount of text used to state a point.
  • Use bulleted lists, headings, and subheadings to make text scanable.
  • Focus on the benefits to and goals of the site user. Its usually better to focus on giving people rewards or giving them news they want than to focus on creativity.
  • Make it easy for the person to do what you want them to.
  • Use specifics.
  • Focus on the correct appeal.
  • Make your stuff sound quick and easy, but make sure it sounds authentic and believable too.
  • In sales letters is it usually good to talk in present tense second person.
  • Write more copy than you need and then trim it down.
  • If you are selling something testimonials and human pictures help in building trust.
  • A / B split test your sales copy.

Additional Copywriting Information

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Today is 09/26/18 . This file was last modified on 05/11/13