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Why People Use SEO Tricks

There are many people who are convinced that there are secrets to search engine marketing and that search engine marketing is all black magic. Out of incorrectly gained knowledge people do some things to try to get a leg up in search engine marketing.

SEO Trick / SEO Trap LifeCycle

If an SEO trick is extremely effective then many people will begin to use it. Search engine relevancy will suffer. This is the reason why most search engines die. To prevent themselves from becoming irrelevant search engines will combat the latest and greatest SEO tricks with a more advanced algorithm.

Short term there might be some extremely effective SEO techniques, but eventually they become less effective as search gets more and more advanced.

The Problems With SEO Tricks

Since the search engines are continuously improving their algorithms today's SEO tricks may not work well tomorrow. If you intend to use trick methods you will need to keep up with the latest search engine algorithms to prevent your site from being penalized.

Some search engines such as Yahoo! manually edit their search results. If you are in a field aggressive enough to need to use SEO tricks then you will most likely soon be turned in my a competitor if you start ranking well.

Most sites do not need to use SEO tricks to rank well.

Short List of Common Old SEO Tricks

• Guaranteed Top Ten Listing - why this rarely generates any traffic.
• Free For All Page - learn why free for all pages are not really free.
• Cloaking - don't tell anyone!
• Hidden Text - why has this went away.
• Keyword Stuffing - can't I just throw a few more in the meta tag?
• Duplicate Pages - why the same page will not usually list high twice.
• Meta Refresh Trick - how search engines protect against this.
• 300% Bonus on Your First Deposit - why chasing these bonuses really bone us (or at least you).
• Paying for Inclusion into Junk Sites - its not worth it
• Off Site Optimization - if you pay for something, it should be on your site
• Submit to Everybody - how this helps nobody.

Short List of Site Design / Page Design SEO Errors

• Using Frames - why this makes Search engine marketing hard.
• Splash Pages - they look fancy, buy do they sell?
• Dynamic Content - how it can be a problem.