Learn more by reading PPC Blog today.

Check out these Link Building tips

Is paid inclusion for you?

Paid Inclusion is not the ideal solution for everyone. Who is it good for?

• Pages with frequently changing content - such as deal of the day / week.
• Dynamic web pages which search engine spiders can not find.
• Sites which need the tracking associated with paid inclusion.

Benifits of Paid Inclusion

Your content

• gets listed quickly
• stays in the index
• is garanteed to be crawled frequently
• some paid inclusion programs offer tracking.

Downsides of Paid Inclusion

• Paid inclusion may not improve your relevancy.
• Paid inclusion costs money that might be better spent elsewhere. Yahoo! charges a per click fee.

Link Building: Better than Paid Inclusion (for most sites)

The best way to get included into any search index is not by paying, but by having the search engine find your site by following links from other sites.

While there are many other paid inclusion programs I do not recommend subscribing to most of them. In fact I would not recommend most sites subscribe to the below listed paid inclusion programs either.

The best way to get search engines to find you is by having them follow links. You can start building your linking campaign by submitting your site to directories. After that you will want to ensure you get many topically relevant links.

Paid Inclusion Programs

Yahoo! is the only leading worldwide search service to offer paid inclusion. InfoSpace also has a similar program, but generally they do not drive as much traffic.

Google, MSN, and Ask Jeeves / Teoma do not offer paid inclusion.

• Yahoo! Paid Inclusion (Overture Site Match)
• InfoSpace Paid Inclusion