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Search Engine Marketing > Search Engine Marketing Tools > Search Term Glossary > Server-Side Include - you are here
 

Server-Side Include

 
 

Server-Side Include - a program that operates on the server computer versus on that of the viewer. Having programs rest on a server allow dynamic content generation and manipulation while maintaining security of vital information.

Many websites use server side includes for common page elements such as navigation or design. Static pages (.htm or .html) can not use servers side inclued unless you change the file paths (to .shtml or .shtm) or reconfigure how the server parses the pages.

If you reconstruct file paths you risk loosing a portion of your link popularity. One of the easier ways to use server side includes on pages with the wrong filepath type is by altering the .htaccess file.

Many sites use server side includes to place the date and other dynamic user driven elements on the page.

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Search Engine Marketing > Search Engine Marketing Tools > Search Term Glossary > Server-Side Include - you are here