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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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ABOVE the FOLD Vol. 3 issue 5.


tool of the week *** book of the week ***what would you like ***around the web: Google AdWords System Update*** random


Around the Web (news):


First 20 people who email me with "Free SEO Book" get a copy of my ebook free of charge. Free updates and all :)

First person to email me with "$100" as the title gets a free $100 AdWords coupon. It must be redeemed right away and you must be new to AdWords to qualify.

Back Link Analyzer is a free anchor text link analysis program. Similar programs sell for a couple hundred dollars per copy, but I am launching this software free. It should help save you many hours doing link analysis if you do much of it. http://tools.seobook.com/backlink-analyzer/

*** / end freebies ***

Well I have not put one of these out in about 4 months, so this one may have stuff you have seen before. It may also just offer a bit more of the highlights and not so much of the deep info as some of the others.

Two AdWords updates since I last posted this newsletter. First, they now allow site targeted ads (which can be used in many creative ways as a link building or market research tool, a few ideas are posted here http://www.seobook.com/archives/000943.shtml). Secondly, they now allow quality based minimum bids, and got rid of all the complex ad states. Ads now only have two states: on or off. Old disabled ads can be copied, deleted, and re pasted to the account to enable them. In about a month Google will remove all the old disabled terms. More info: http://adwords.google.com/select/qbb.html

Yahoo! is beta testing a contextual ad program. http://publisher.yahoo.com/

IAC closed their purchase of Ask Jeeves & Ask Jeeves launched their own pay per click network http://sponsoredlistings.ask.com/ Ads which were syndicated from Google will still backfill the Ask advertising system.

In June it appeared Google stated placing a bit more weighting on word associations. This post (http://www.seobook.com/archives/000946.shtml) was somewhat wrong in it's joking assumption, but I have seen multiple examples of sites ranking in Google where they would not have ranked in the past due to Google better understanding word relationships.

Some people believe Google has been placing less weight on smaller general directory type links. Some have heavily speculated about a good link vs bad link ratio concept. Many months ago I wrote an article trying to depict the relationship between the inbound and outbound links in most smaller general directories. http://www.search-marketing.info/newsletter/articles/trustrank-company.htm

Bloggers are starting to figure out the finances associated with SEO. So far this year Wordpress & Syndic8 have been caught leveraging their authority to profit from AdSense ads. Jason Calcanis, of Weblogs Inc, has been bragging about how much money his company makes. Also some bloggers were writing shill posts for $5 each. http://www.seobook.com/archives/000982.shtml

In the past few months I have interviewed a number of people in the search space. http://www.search-marketing.info/newsletter/articles/articles-date.htm Many of the people I was lucky enough to interview provided great answers. Thanks to those of you who let me interview you. If you are a lover of search or search marketing it is probably worth your time to read all of them.

Google engineer Matt Cutts recently started a blog. http://www.mattcutts.com/blog/ I hope to be able to interview Matt pretty soon.


Tool(s) of the Week / Month / Year(s):

Back Link Analyzer is a free anchor text link analysis program. Similar programs sell for a couple hundred dollars per copy, but I am launching this software free. It should help save you many hours doing link analysis if you do much of it. http://tools.seobook.com/backlink-analyzer/

Hub Finder 2.0 is an updated version of the original hub finder. It helps you find topical resource pages & sites. http://www.linkhounds.com/hub-finder/hubfinder.php

Link Harvester is a free tool for deep querying of the Yahoo! database. http://www.linkhounds.com/link-harvester/backlinks.php

Yahoo! Mindset - beta test Yahoo! Search product which allows searchers to place greater emphasis on shopping or researching. http://mindset.research.yahoo.com/

PubSub tool shows how blogs develop linkage data over time http://www.pubsub.com/site_stats.php

Review of some of the keyword research tools on the market.


Monthly Media:

Recent Interviews - as mentioned above, some of these interviews are so good they are worth mentioning twice. http://www.search-marketing.info/newsletter/articles/articles-date.htm Make sure you read the one with NFFC, the one with Dan Thies, & the one with Peter D.

2005 Stanford Commencement address by Steve Jobs - worth reading twice http://news-service.stanford.edu/news/2005/june15/jobs-061505.html

Google remote search quality rater spam guide - worth reading twice http://www.searchbistro.com/spamguide.doc

Google General Guidelines on Random-Query Evaluation - worth reading twice http://www.searchbistro.com/guide.pdf

Wordtracker Keyword Research Guide - useful, but they place too much emphasis on KEI - which keyword guru Dan Thies says is heavily overrated. It is somewhat beginner level. http://www.wordtracker.com/keyword-research-guide.html


Feedback from last newsletter:

What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.

If you like this newsletter, site, or my other site please
consider linking :)

If you prefer to keep up to date with the news more frequently please check out my blog http://www.seobook.com

Random happening of the Week:

Google Dance - watch the video, have a laugh http://ia300115.us.archive.org/3/items/Google_Maps_Ad/googlemaps.mov

Financial Times website selling hidden links http://www.linkingmatters.com/hidden-links-financial-times.html

Traffic Power sent me a cease and desist order http://www.seobook.com/archives/001059.shtml


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