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Above The Fold

Definition:

• Term used to describe something that sticks out or is easily seen (not hidden).
• Refers to the top part of a newspaper.
• In internet terms it is the part of the screen which is visible without requiring scrolling.
• As it applies to search: It is uncommon for a person to search beyond three pages of search results. Being in the top couple pages is vital to being "above the fold." Additionally it can refer to the visible portion of the search results.

Above The Fold Internal Resources

• Above The Fold is what I named my search engine marketing newsletter.