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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

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ABOVE the FOLD Vol. 3 issue 2.

sections:

tool of the week *** book of the week ***what would you like ***around the web: MSN Search Live *** random

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Around the Web (news):

***Freebies***

Debbie Weil offers her business blogging guide free of charge. Today is the last day to get it free.
http://www.changethis.com/11.BusinessBlogging
download it quickly or miss out...

First person who emails me with "Free SEO Book" gets a copy of my ebook free of charge.

*** / end freebies ***

MSN beta is powering many of the MSN search queries.
http://search.msn.com
Additionally they announced that they will make the official 100% switch on February 1st.

Search engines come together to create link nofollow tag.
http://www.seobook.com/archives/000630.shtml
This is used to help deter comment spam (though I doubt it would be effective) by preventing blog comment links from parsing link popularity.

Additionally some other sites such as the Wikipedia are already using the nofollow tag. Some creative webmasters may be using the tag for lots of other features. http://www.linkcondom.com/

ThreadWatch to have a free SEO conference at the end of May
http://www.threadwatch.org/node/1150

French court rules against Google in trademark case
http://news.com.com/Google%20loses%20trademark%20dispute%20in%20France/2100-1030_3-5543827.html

Yahoo! added a video search tab

Google adds video search
http://video.google.com/

Google AdSense premium publishers get better targeting & gain higher clickthrough rates
http://weblogs.jupiterresearch.com/analysts/stein/archives/006057.html

Google looking to buy dark fiber
http://news.zdnet.com/2100-1035_22-5537392.html

Google allows you to search sponsored ads only
http://www.google.com/sponsoredlinks?hl=en&lr=&q=widget

AOL building bolt on search products.
http://battellemedia.com/archives/001199.php

Many directories have recently been removed from Google's cache. It is uncertain whether or not Google is targeting directories, but even if they are targeted by Google they still are having an exceptionally noticable effect on relevancy in Yahoo! and MSN.

Yahoo! beta releases their desktop search
http://www.ysearchblog.com/archives/000067.html

Google AdWords offers free cross platform tracking from your Google AdWords account. You can track other PPC search engines, email ads, and banner ads. They are also to be offering a bid management API soon.

Dan Thies opened up an SEO coaching program
http://www.seoresearchlabs.com/seo-course.php

Daniel Brandt offers his Google Scrapper code free of charge
http://www.threadwatch.org/node/1061

WPP to enter search marketing business
http://www.threadwatch.org/node/1088

Gurunet becomes Answers.com and drops their subscription fee.
http://www.answers.com

updated the following pages.....

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Tool(s) of the Week / Month / Year(s):

CashWords
http://www.threadwatch.org/node/1137
ThreadWatch offers a free list of PPC terms and bid prices.

The Dowser
http://www.thedowser.com/
I have not used it much, but it is another keyword suggestion tool which combines some of the features of the Google Keyword Sandbox and Overture Search Term Suggestion tool.

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Book & Threads & Articles of the Week:

Book of the week:

Blink: The Power of Thinking Without Thinking - Malcolm Gladwell discusses and breaks down the concept of rapid cognition and why it is often better than years of scientific data. He also reviews when rapid cognition breaks down and how it can be refined.

Excitement can cause a temporary state of autism. A lack of time and / or exepreience can also cause us to make quick, irrational, and / or biased decisions. The hardest thing to guage is the intent of another person.

Typically under normal circumstances when given enough time or experience (so as to manage our stress reaction) our immediate gut feelings are often correct.

to get a free copy of Blink be the first to send your address to my email and I will notify the winner. please make Blink the subject of the email.

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Articles I wrote since last newsletter:

Determing the Value of Links from Link Renting
http://www.search-marketing.info/newsletter/articles/linking-matters.htm
Article tries to help webmasters determine the value of various links.

Why many people buy shitty SEO services
http://www.search-marketing.info/newsletter/articles/shitty-seo.htm
please pardon the title of that article ;) it basically discusses how many website owners fail to grasp some of the economics of quality search engine optimization services.

Interview of Patrick Gavin
http://www.search-marketing.info/newsletter/articles/patrick-gavin.htm
Patrick Gavin is a well known link broker.

Anti Corporate search engine optimization tips
http://www.seobook.com/archives/000632.shtml
make your dissent stick out :)

Other articles, books, media, etc ...

MSN Search clustering research
http://blog.searchenginewatch.com/blog/050111-115841

20 year history of usenet
http://www.google.com/googlegroups/archive_announce_20.html

Peter Novig discusses semantics
http://www.alwayson-network.com/comments.php?id=P7480_0_3_0_C

Fractal spam thread
http://forums.searchenginewatch.com/showthread.php?t=3707

random facts about Google
http://alan.blog-city.com/read/1003011.htm

Adam Bosworth (works at Google) conversation
http://www.itconversations.com/shows/detail405.html

new deep web resource
http://www.searchengineblog.com/2005/01/interested-in-deepweb-research.html

designing a low maintenance website
http://www.webmasterworld.com/forum10/7553.htm

content creation ideas
http://forums.searchenginewatch.com/showthread.php?t=3808

stopping the trend of lowering quality of referral data
http://forums.searchenginewatch.com/showthread.php?t=3796

Igor naming guide
http://www.igorinternational.com/process/igor-naming-guide.pdf

Economics of open source white papers
http://siepr.stanford.edu/programs/OpenSoftware_David/NSFOSF_Publications.html

Steve Jobs MacWorld keynote stream
http://stream.apple.akadns.net/

Free guide to ripping and encoding music
http://arstechnica.com/guides/tweaks/encoding.ars

Maximizing the spread of influence through a social network
http://www.cs.cornell.edu/home/kleinber/kdd03-inf.pdf

directory development tips
http://www.webmasterworld.com/forum17/2309.htm

free conversion tips ebook
http://www.seobook.com/learn-before-you-spend.PDF

problems with SEO friendly affiliate systems
http://www.overthemark.com/seoblog/item/51

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

If you like this newsletter, site, or my other site please
consider linking :)
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Random happening of the Week:

Cool new site aimed at stopping the marketing of rubbish to children
http://www.iknow.it/

Bill Gates shows off for the camera
http://blog.monkeymethods.org/2005/01/bill-gates-strikes-pose-for-teen-beat.html

Ways bunny rabbits die
http://users.pandora.be/ptuui/

Are you tall?
http://www.ringophone.com/TallOrNot.swf

Darth Tater
http://www.starwars.com/collecting/news/hasbro/news20050113.html

Happy Tree friends (kinda gross)
http://happytreefriends.atomfilms.com/watch_episodes/index.html

She frickin' blocked me
http://media.ebaumsworld.com/blockme.swf

Brigitte Quinn of Fox News melts down when a guest questions Bush's overpriced recent party.
http://www.oliverwillis.com/node/view/1695
if you scroll down the page you will see pictures of the backup storm troopers and riot cops tear gassing the crowd

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