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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 3 issue 1.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Google Suggest, Google beats Geico *** random

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Around the Web (news):

$100 for you? First person to email me with $100 as the email subject gets a free $100 Google AdWords voucher. Coupon only good for new accounts

November...

Google offers Scholar search
http://scholar.google.com/

Amazon hyper cites books
http://www.rageboy.com/2004/11/amazon-hypercites-bezos-blows-my-mind.html

December

Google beat Geico in court, which ruled Google was not liable if Geico's competitors used Geico as a trigger word to display their ads. The ruling was about using trademarked terms as keyword triggers, not about using keywords in paid ads.
http://www.reuters.com/newsArticle.jhtml?storyID=7103164

WebAtlas penalized for 302 redirect. The error was quickly fixed and hopefully the site will be re included in Google soon.
http://www.seobook.com/archives/000609.shtml

January

Google updates toolbar PageRank.

All SEO Book sales for month of January go to help out Tsunami victims.

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Tool(s) of the Week / Month / Year(s):

Google Suggest - tool auto completes search queries based upon search volume - useful free keyword research tool.
http://www.google.com/webhp?complete=1&hl=en

WeBuildPages tool #9 - free tool shows unique linking domains, IP addresses, and site age. I believe it collects data from Yahoo! or one of their properties, and thus will even show links into inner pages. Please note that tool only looks at the first 1,000 links into a site.
http://www.555webtemplates.com/backlinks-tool.asp

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Book & Threads of the Week:

How to be Creative
http://www.changethis.com/6.HowToBeCreative

A Theory of Indexing - 50 page book from 1975 with lots of charts and math, but in those few pages it has a ton of information about many of the ideas which current search technologies have been built upon.
http://www.amazon.com/exec/obidos/tg/detail/-/0898710154/qid=1102522152/sr=8-1/ref=sr_8_xs_ap_i1_xgl14/104-7658529-2666358?v=glance&s=books&n=507846

SEO Book - I am giving all income from sales of my ebook this month to help out Tsunami victims. If you buy it this month you are helping to donate while hopefully helping yourself...it is a win win deal. Additionally the first two people to send me emails with "happy new year" as the email title can have a free copy.

MSN spell checking technology white paper
http://research.microsoft.com/users/silviu/Papers/emnlp04.pdf

Tragedy of the Commons explains why anything that is universally accessible and free will tend to lead toward self destruction.
http://dieoff.org/page95.htm

Why work related output bonuses do not work.
http://www.alfiekohn.org/managing/fbrftb.htm

NickW explains why the best SEO secrets are kept secret.
http://www.threadwatch.org/node/359

Adam Bosworth rambles about the web and programming.
http://www.adambosworth.net/archives/000031.html

6 myths of creativity
http://www.fastcompany.com/magazine/89/creativity.html

Search engine filters - a good thread about them
http://www.threadwatch.org/node/747

I wrote a few new articles in November & December as well
http://www.search-marketing.info/newsletter/articles/articles-date.htm

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

If you like this newsletter, site, or my other site please
consider linking :)
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Random happening of the Week:

Funny SEO Legends t-shirt collection
http://www.cafepress.com/seolegends/

Fun site from a former DMOZ editor
http://www.corruptdmozeditor.com/

Worst earthquake since 1900 causes huge destructive tsunami in Asia

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