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"I wanted to be #1...After 2 months I reached the top position for my most popular keywords."


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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

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ABOVE the FOLD Vol. 2 issue 27.


tool of the week *** book of the week ***what would you like ***around the web: Yahoo! & Ask Jeeves Local Search*** random funny


Around the Web (news):

article: PageRank: a True Commodity

Article explains a small bit how easy it is to manipulate PageRank and why Google must not rely heavily upon PageRank.


Local Search:

Yahoo! is testing a new local search product.
Ask Jeeves is adding a local section to the top of their search results.
more info on both products


Buy Google Shares:

The new Google IPO site is open. You can now register to bid on Google shares.


SEMPO runs into Problems?

Mike Grehan and many others SEOs have a few questions or suggestions for SEMPO.
http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=BEP1_Feature_0000067540 a good thread is also available at the SEW forums.


Lycos sold, cheap:

Terra loses over $12 billion on the sale :(


Overture launches automated bid management tools:

I am told the prices are a tad bit expensive compared to some of the competing third party bid management products.


Tool(s) of the Week:

Bloglines - helps you keep track of a bunch of blogs from one location. News aggregators of various types are going to become big business.

Bloglines is free though


Book of the Week: Overture Advertiser Workbook

For free its well worth the read. Will not have a ton of the advanced tips you would like but is perhaps a good first read on PPC marketing.

http://www.content.overture.com/d/USm/ac/tu/ebk.jhtml (free)


What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.


Random happening of the Week:

Learn "How to be Creative"


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