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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 27.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Yahoo! & Ask Jeeves Local Search*** random funny

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Around the Web (news):

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article: PageRank: a True Commodity
http://www.search-marketing.info/newsletter/articles/commodification-pagerank.htm

Article explains a small bit how easy it is to manipulate PageRank and why Google must not rely heavily upon PageRank.

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Local Search:

Yahoo! is testing a new local search product.
http://www.local.yahoo.com
Ask Jeeves is adding a local section to the top of their search results.
http://web.ask.com/web?q=state+college
more info on both products
http://news.com.com/Yahoo%2C+Ask+Jeeves+out+to+lure+locals/2100-1024_3-5294125.html?part=rss&tag=5294125&subj=news.1024.20

 

Buy Google Shares:

The new Google IPO site is open. You can now register to bid on Google shares.
https://www.ipo.google.com/

 

SEMPO runs into Problems?

Mike Grehan and many others SEOs have a few questions or suggestions for SEMPO.
http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=BEP1_Feature_0000067540 a good thread is also available at the SEW forums.
http://forums.searchenginewatch.com/showthread.php?t=775&page=1&pp=20

 

Lycos sold, cheap:

Terra loses over $12 billion on the sale :(
http://www.eweek.com/article2/0,1759,1630612,00.asp

 

Overture launches automated bid management tools:

I am told the prices are a tad bit expensive compared to some of the competing third party bid management products.
http://www.content.overture.com/d/USm/ac/pr/so.jhtml

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Tool(s) of the Week:

Bloglines - helps you keep track of a bunch of blogs from one location. News aggregators of various types are going to become big business.

Bloglines is free though
http://www.bloglines.com

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Book of the Week: Overture Advertiser Workbook

For free its well worth the read. Will not have a ton of the advanced tips you would like but is perhaps a good first read on PPC marketing.

http://www.content.overture.com/d/USm/ac/tu/ebk.jhtml (free)

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

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Random happening of the Week:

Learn "How to be Creative"
http://www.gapingvoid.com/Moveable_Type/archives/000876.html

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