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Above The Fold!

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Keeping Customers Comming Back

April 2004

How in the Hell do I get repeat Visitors?

Create fresh content which keeps them wanting to come back, or send them places they will really enjoy.

Fresh Content

Using a blog, news feeds, and writing regular articles will provide your site with unique content that others may never have. Most businesses would do better off if they knew their business field a little better. That is a big reason for my SEO blog, I look around to see what others are doing and read the news constantly.

It keeps me up to date while taking an extremely small amount of maintenance time to keep that site updated. I need to keep up with what is going on anyway, so why not put the interesting stuff down in digital ink?

Divergent Paths

There are really a couple main ways to attack the search engine marketing idea and reverse broadcast networks.

Pay Per Click

If you are extremely intent on making sales and that is your primary goal then you need to create a smooth site with great usability that drives people toward the targeted action.

If you do it good enough and can write and target good ads then you should be able to beat most of your competition using pay per click.

The targeting takes a good deal of time. Writing effective ads take a good deal of time. Neither will be anywhere near as effective as they could be if the site still has major problems or lacks focus.

Organic SEO

  • Link Renting: There are ways to manipulate search results. Currently buying links is another popular alternative to the pay per click market. It is a really hard tactic for search engines to compete with. Some essential resources are selling links to completely unrelated sites. I have seen almost instant results from some of my link buys.
  • More Long Term Approach: Send your traffic away.

Sending Your Traffic Away

The best internet resources are not well known for just their content, but also for the content they refer others to. You have a limited knowledge base. You have a limited number of things you can think, do, say, or write in any given time period. Others can help solve your problems of limitation though.

Hyperlinks smoothly allow readers to "chose their own destiny." When I first created this site I was somewhat greedy and wanted to "keep my traffic." As long as you have this approach you are selling yourself short. You are ignoring the vast pools of work others have already done for you free.

People will end up finding good information if they look long enough. I know I am not an expert on everything. I would prefer to have people associate good information from other sites with my site, versus findinging it through search or from another website.

People have called me up and stated that they were amazed by that interesting Vaneveer Bush paper I linked to on my site. When I link to papers that were at the fundament root of a hyperlink society it builds credibility. I specifically am talking about a call that I got just this week. Only in passing he mentioned that article, but I wonder how many others have taken the leap of faith to talk to some guy because something I pointed to on someone else's website.

The web is just a sea of information and the traffic I get is never my traffic to keep.

Eventually I will go through this site and link out to hundreds, if not thousands, of additional resources. For me to try to "keep my knowledge" or keep my secrets only goes against everything that makes the web great. AND IT PROBABLY HURTS SALES TOO!

- by Aaron Wall, owner of Search Marketing Info

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