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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

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ABOVE the FOLD Vol. 4 issue 1.

sections:

tool of the week ***around the web

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Around the Web (news):

***Freebies***

The first twenty people who email me with "Free SEO Book" get a copy of my ebook free of charge. Free updates and all :)

*** / end freebies ***

It has been a while since I did a newsletter. This newsletter is like a recap of late 2005 & the 1st half of 2006.

The state of relevancy: Today I finished an article comparing the relevancy algorithms between the 3 major engines.

http://www.seobook.com/relevancy/

Google Jagger - a few months back Google did an update called Jagger, which was largely about suppressing the effectiveness of reciprocal links and other low quality links.

Google BigDaddy - Google is now looking at inbound and outbound link quality to set crawl priorities. If most of your links are low quality links and you do not have any real editorial citations from quality sites Google may crawl your site only shallowly or may not include it in their index.

Matt Cutts offered a great post about BigDaddy and Google indexing

http://www.mattcutts.com/blog/indexing-timeline/

Mike Grehan also recently interviewed Matt Cutts. Article here

http://clickz.com/experts/search/results/article.php/3605961

and audio files are here and here

http://www.e-marketing-news.co.uk/audio/mattcutts/part1.mp3

http://www.e-marketing-news.co.uk/audio/mattcutts/part2.mp3

Yahoo! is pushing a Yahoo! Answers product where you can ask or answer questions. They are mixing these into their search results.

http://answers.yahoo.com/

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Tool(s) of the Week / Month / Year(s):

Microsoft AdLab Tools - about 15 different interesting search engine marketing tools

http://adlab.msn.com/demo.aspx

Google Trends - see the historical patterns for searches

http://google.com/trends?q=seo

SEO Book keyword research tool - free keyword research tool which cross references most any other useful keyword research tool on the market. It is driven off the Overture database.

http://tools.seobook.com/general/keyword/

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If you prefer to keep up to date with the news more frequently please check out my blog http://www.seobook.com

 

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