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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 29.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Google Algorithm Update *** random funny

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Contest to win a free in depth keyword research report. First person who answers the following question correctly wins a free keyword research report from Dan Thies of SEO Research Labs.

Q: What is the difference between crawling and indexing?

Dan Thies is the best branded keyword research expert in the world. His Keyword Research and Analysis Packages normal cost $99.95. You can learn more about his keyword package here: http://www.seoresearchlabs.com/keyword-reports.php

please send your answers to me with keyword research as the subject line

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Around the Web (news):

Free SEO Conference in London September 18th.
http://www.seoroadshow.com

Google is updating backlinks today.

Google Algorithm Shift middle of last week... Apparently some deep pages (with few links pointing at them) inside large travel sites took a tumble.
http://www.webmasterworld.com/forum3/25465-1-10.htm

New "Google Search Harder Button"
apparently Google is beta testing (to some) a button at the bottom of search results.
http://www.webmasterworld.com/forum3/25513.htm

Lycos launches forum search.
http://discussion.lycos.com/

Many major email providers to start using sender authentication
http://www.computerworld.com/softwaretopics/software/groupware/story/0,10801,95185,00.html

Ask Jeeves opens up shop in Japan
http://www.ask.jp/

MSN ended their tech preview (at least for now).

Bill Gates on Longhorn (coming out at the end of 2006)
http://news.com.com/2008-1016_3-5327377.html

Yahoo! created the Yahoo! Search blog
http://ysearchblog.com/

Gmail Notifier - tells you when you have got Gmail via the deskbar.
http://toolbar.google.com/gmail-helper/
speaking of Gmail... I have 3 free Gmails to give away. Be one of the first three to email me with gmail in your subject line.

Borrell Associates estimates 210 metro area PPC ad spends.
http://www.borrellassociates.com/paidsearch04.html

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Tool(s) of the Week: http://www.prsearch.net/

Similar to PROG, but also offers position checking and shows the number of backlinks in the search results.

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Book of the Week: Tested Advertising Methods by John Capels - likely considered among many an amazing copywriting / marketing bible. One of the more information dense books your will ever read. Almost as much a encyclopedia / reference guide as a book.

buy it: http://www.amazon.com/exec/obidos/ASIN/0130957011/newnavyus-20

win a free copy: If you are interested in obtaining a free copy of this book from Amazon be the first to email me with Tested Advertising Methods in the subject line.

 

Responsible Wealth - talks about how a large part of wealth creation can (and should) be attributed to the environment which helped to foster that opportunity. Debunks the bogus greed driven concept of "I did it alone." Inspiring...

http://responsiblewealth.org/press/2004/notalonereportfinal.pdf

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week:

Change This (cool new cause driven viral marketing site)

http://www.changethis.com/

Waste Paper Basketball Shoot (more than just a game...)

http://www.sticky.tv/game/cyrkam_airtos/

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