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WordTracker - keyword suggestonSearch Engine Marketing Newsletter
This it the home of the archives of Above The Fold, my search engine marketing newsletter.
Above The Fold Articles
ABOVE the FOLD Vol. 2 issue 26.
sections:
tool of the week *** book of the week ***what would you like ***around the web: *** random funny
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Around the Web (news):
The recent Google backlink update appears to not be an actual backlink update, but some sort of anomaly. They tend to be missing more of the high PageRank backlinks and are showing more of the low PageRank backlinks. There has been no change in search result relevancy or rankings (that I have blatantly noticed) which means that this was just an update of how they show backlinks more than it was a backlink update.
Google buys photo company Picasa
http://news.google.com/news?q=google+picasa&btnG=Search+News
Google AdWords Question:
Q: what are the conditions that cause AdWords to appear above the regular
search results instead of off to the side?
A:I've just stopped by here for a few minutes between other tasks, but
I'll give you some headlines. Ads which go to the (one or two) tops
spots must:
* be reviewed and approved, and
* meet an additional performance bar that focuses on relevancy - rather
than what you're paying
A few nuances:
Ads on the right are positioned by virtue of two factors, measured equally. These factors are Maximum CPC and CTR. Max CPC x CTR = your rank number. And it is your rank number as compared to your competitors rank numbers that determines position.
Ads going to the top, however, weigh CTR (which is a measure of the
relevance of your ads to users) more heavily than CPC. And rather than
Maximum CPC, it is the actual CPC that matters.
source: http://forums.searchenginewatch.com/forum/showthread.php?t=655
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Tool(s) of the Week:
Trellian's seasonal keyword suggestion tool.
http://www.prioritysubmit.com/research.html
This is the first keyword tool which tracks keywords around the year
vice using just the last month or two. Important tool for those who
promote seasonal items.
Webmaster Toolkits C class IP checker.
http://www.webmaster-toolkit.com/class-c-checker.shtml
Tool checks if multiple sites are on the same C block IP address.
It is believed that links from sites on the same C block IP address
are de weighted as compared to other links.
Yahoo! Search Rankings
http://www.yahoosearchrankings.com/
New tool makes it easy to look up your rank on Yahoo! quickly for
any keyword you chose.
Incidentally I think my other site went from #198 to #6 on Yahoo! for "seo"in the past few days... 5 more spots to go :)
Rusty Brick's Google advanced link analysis tool
http://www.rustybrick.com/link_analysis.php
provides all kinds of useful info about Google backlinks.
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Book of the Week: Understanding User Goals in Web Search
http://www2004.org/proceedings/docs/1p13.pdf
Daniel E Ross and Danny Levinson (of Yahoo!) recently created a research paper titled Understanding User Goals in Web Search, which aimed to figure out "why are people searching?"
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What Would You Like
This newsletter will only be good if I can offer what you are interested
in. Please send your SEO questions or any ideas you have for things
I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week:
Fun political cartoon in flash. (note: it may be offensive to some
but it is bipartisan and really funny)
http://www.jibjab.com/
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