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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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ABOVE the FOLD Vol. 2 issue 17.

sections:

tool of the week *** book of the week ***what would you like ***around the web: random tidbits *** random funny

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Around the Web (news):

Google filed their financials
http://sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001288776&owner=include

Google Sandbox Effect: Google is believed to have began to issue only partial credit from certain links. These filters can be based upon link age, IP, and a variety of other factors.

Older links are believe to be grandfathered in, but newer links can still pass PageRank, but not issue their full help in search result rankings. This move is believed to be in response to the recent rash of link buying / renting.

This new type of link processing will make it way more expensive to blatantly manipulate search results.
more info
http://www.seobook.com/archives/000313.shtml


SearchGuild SEO Challenge: Any member of SearchGuild can join this competition to see who can get the highest ranking pages for a given search term.
Contest details
http://www.darkblue.com/seochallenge/


(Personal Note) Internet Marketing Research Forums: I recently became the SEO Moderator at the Internet Marketing Research Forums.
http://www.internet-marketing-research.net/forums/

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Tool of the Week: Two of them to make up for last week's non existent issue.

1. Proogle - Free tool allows you to search Google search results with PageRank displayed. This is especially useful for backlink research. Based on branding and automated queries this will probably be taken down rather soon.
Try Proogle
http://www.webmasterbrain.com/proogle/
my review
http://www.seobook.com/archives/000312.shtml

2. PR Prowler - browser based software tool which allows you to scour backlinks and organize them by PageRank. Works similar to OptiLink (without a couple of the more advanced features), but costs less than half the price of OptiLink ($97). PR Prowler works in it's own browser in the background while you still surf the web. If you look at his site I am one of the testimonials listed there :) His software is pretty handy for the price. If you were debating on whether or not OptiLink was right for you then you may want to give PR Prowler a try. Like most good software, PR Prowler comes with a 90 day money back guarantee. (I am an affiliate of PR Prowler)
PR Prowler official site
http://cbprotect.com/x.cgi?adminid=28&id=1164&pid=526
my review
http://www.seobook.com/archives/000315.shtml

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Book of the Week: I was gone and whatnot...Coachella is highly recommended though :)
http://www.coachella.com/

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info
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Random happening of the Week

While flying out to LA my roommate said that he liked the window seat so he could watch the planes. He meant the hydraulic or mechanical planes on the wings. He spelt it out to me P-L-A-N-E-S before he realized both types of planes had the same spelling. I teased him the rest of the trip.

-or-
Traffic Power (not very good SEO firm) gave me a phone call offering me SEO services.
http://www.seobook.com/archives/000314.shtml

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