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This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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Above The Fold Articles

Article Archives

ABOVE the FOLD Vol. 2 issue 14.

sections:

tool of the week *** book of the week ***what would you like ***around the web: Google + new ad ideas *** random funny

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Around the Web (news):

Google: changes trademark policy. now allows people to bid on trademark keywords. those keywords should not appear in the ads though. this should probably get some of you affiliate and lead generation types licking your chops http://www.seobook.com/archives/000281.shtml

Google: a great post about what their true competitive advantage. Thumbs up to Rich!!!
http://blog.topix.net/archives/000016.html

Google: updated toolbar PageRank again.

Yahoo!: reported impressive profits.
http://www.fool.com/News/mft/2004/mft04040801.htm

new online ad ideas:

FindWhat to release "Pay Per Call" model. although this pricing model sure is asking for allot from a tiny little ad in a sea of free information.
http://biz.yahoo.com/bw/040407/75264_1.html

Vibrant Media to offer TRULY CONTEXTUAL ADS. Their new ad product underlines words in articles, which spring contextual based ads when clicked on. The editors of the articles can chose which words spring ads.
http://www.seobook.com/archives/000280.shtml

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Tool of the Week: Free reciprocal link checking script. This script allows you to check if people are linking into your site. Simply place the URLs on a text file and then run this script.

http://www.seobook.com/archives/000277.shtml

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Book of the Week: Serious Links is a 30 page PDF report which showcases my best ideas on how to build a linking campaign. I also review a couple linking tools and talk a bit about link buying in the report.

I am going to sell the report for $49.99 next week, but I have not yet announced it anywhere (other than this newsletter right now.) I am letting my newsletter subscribers get the good deal by selling it for half price for the next week ($24.99).

I have yet to have it professionally copy edited, but a few people who read it told me they thought it was truly invaluable. Also as a super bonus to the quick readers of this newsletter, the first three to send me an email with "Links" in the subject line get my report free of charge.

send me an email for your free copy:
mailto:aaron@search-marketing.info?subject=Links

buy your copy of Serious Links today:
http://www.clickbank.net/sell.cgi?awall19/2/Serious_Links

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What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.
mailto:aaron@search-marketing.info

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Random happening of the Week - please laugh.

Have it your way...
http://www.subservientchicken.com/

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