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"I was thinking about you all day today and what a great person you are."

"I wanted to be #1...After 2 months I reached the top position for my most popular keywords."


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Search Engine Marketing Newsletter

This it the home of the archives of Above The Fold, my search engine marketing newsletter.

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ABOVE the FOLD Vol. 2 issue 33.


tool of the week *** book of the week ***what would you like ***around the web: MSN Beta, New Google AdWords Professional Certification Program *** random funny


Around the Web (news):

MSN launched the Beta release of their search engine.
it offers tabs which allow you to adjust the search results for relevance, freshness, and popularity. They also have a development blog located at:

Google launched the Google Advertising Professional program. It allows you to "get certified" as an AdWords expert.
the new program allows you to link together up to 500 accounts. They also have a free online learning center located at: http://www.google.com/adwords/learningcenter/
I have a more detailed review at:

Google launches new AdWords relevancy program using predictive modeling to help you display more ads.

ICANN changed their domain transfer policy


Tool(s) of the Week:

Did not see anything really cool come out.


Book of the Week:

Grr... I need to read more. Hopefully I will this week or next.

Not really a book, but a few good posts / articles recently...

The (Transparent) Shopping Society

SEO/Webmaster Forums and the dreaded bell-shaped curve

Searchking or Savvy Salesman

The Decline of Brands

I give away a copy of my SEO Book in each issue, except I am going to be gone for a few days and have hours and hours of email to sort through when I get back. Next newsletter I will give away a couple coppies of my ebook and hopefully another book or two.


What Would You Like

This newsletter will only be good if I can offer what you are interested in. Please send your SEO questions or any ideas you have for things I should put in here.

Random happening of the Week:

Over the weekend I lost my car :(
Later I found it though :)

I am going to Vegas today...to the WebmasterWorld Conference.


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