Copy Writing

Step 2: Keyword Selection & Keyword Optimization

Step 3: Copy Writing

The actually copy you write should contain the words you want to list well in. In this example page you will notice that I have the words copy and writing more than just once or twice. This is a technique used in your page writing to let search engines know what your copy is about.

Some people are misguided in thinking that if they put the keyword in their meta tags that is enough. This is wrong. Your keywords should be in the copy visitors see. This copy should also not just be writing for the search engines, the copy should make sense to visitors. Typically you should try and make it look like your speaking with them. Concentrate on the benifits to the reader. Loose corporate speak. Create a conversation.

Include your keywords in the page title, headings, links, image alt statements and throughout the general copy. If possible you want to use the same keywords in the off going links. Only write about a given logical topic in your copy. Ex: do not market condoms on a lego web site.

It is also important that your site has many pages and does not contain an entire industry on one page. If you try this you risk having generic copy that picks up no visitors (since generic can not be optimized by default.)

By having multiple pages you ensure you are keeping each page on a specific topic.

Step 4: Meta Tags