Why Search Engine Marketing is Important

1.) Distribution - search engines have a distribution which is rivaled by very few competitors. If you know how to list at the top of search results you can have nearly unlimited distribution for your information. 85% of people find web sites for the first time via search engines. Studies have shown over 30% of the population believes the first returned document is the most relevant document to their search - to THEIR NEED.

2.) People Want the Information - our lives are getting more and more cluttered over time. The industrial complex is becoming confused by the new feedback loops offered to workers and consumers. Versus changing the command and control climate it is easier for supervisors to ask a few more hours. We are all being short sold.

Interruption marketing costs us billions of dollars each year. How much spam did you get today? For the first time in history search engines allow the consumer to initiate the commercial exchange process.

3.) Price - search engine marketing is cheap. If all other aspects of your web site or business are good search engine marketing can help turn around the financial status of a company. In addition if things with your company are broken search engine marketing can provide a feedback loop which shows the broken pieces and allows you to test multiple ways to fix them.

4.) Timeliness - You can create and start accurately testing the fundamental ideas behind a business model in less than a day. Where else can you do that?